Online Presentation

2008 is all about a range of different ideas coming together and forming a new kind of marketing, changing the way brands connect to their consumers.

Don’t focus on technology and features. Heck, don’t focus on the “product.” Focus on the experience you want to create, and build a system that gets you there.

One of the best books I have read this year is Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. The applications for presentation are many. This is a book review of sorts, though I do not highlight all aspects of the book. I focus on the three rules that relate most directly, though all the rules have lessons. Just a fantastic book