2008 is all about a range of different ideas coming together and forming a new kind of marketing, changing the way brands connect to their consumers.
Content Marketing = Brand New Marketing?
view presentation (tags: media interactive trends new)
Don’t focus on technology and features. Heck, don’t focus on the “product.” Focus on the experience you want to create, and build a system that gets you there.
Experience Is The Product
view presentation (tags: adaptivepath dconstruct2007 petermerholz userexperience)
One of the best books I have read this year is Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School. The applications for presentation are many. This is a book review of sorts, though I do not highlight all aspects of the book. I focus on the three rules that relate [...]
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